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‘Joe Six–Pack’ deserves more dignity than the Average Joe
By Susan Holcomb | Oct. 8, 2008Who is Joe Six-Pack? It's a question I've been mulling over ever since the term came up in last week's vice presidential debate. It's pretty clear what image the phrase is supposed to conjure up in the American psyche: He's the average Joe, the hardworking member of the middle class who kicks back with a beer after a long day of work.