Stephen Chamberlin

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Navigating the meme-conomy

If you spend enough time on the internet, you learn the language of memes. It’s a market-driven tongue; memes go in and out of fashion frequently. They balloon, they bubble and they burst unexpectedly. If you’re not careful, you might find yourself in a lurch, trading in low-value memes. This is as important as any college course — learning to navigate the meme economy can make or break your online presence. Irrelevance, to any self-respecting, red-blooded citizen of the internet, is a fate worse than death.