Targeted ads will save advertising
By Stephan Chamberlin | Aug. 6, 2018You search Google for “sunglasses.” You browse for a while. You look at a few on Amazon, a few on Ray-Ban’s website and ultimately decide to leave the purchase for another day. But now every website with Google AdSense, like the sidebar on Facebook, offers you sunglasses. It’s called targeted advertising, and even if you might think it’s annoying, computers seem to know us better than we know ourselves. I’m okay with big data as long as it’s good data.





