WUFT-FM should rethink change in format
By Frank Bracco | Nov. 9, 2009In a report compiled in June, consultants advising John Wright, the dean of UF's College of Journalism and Communications, suggested a format change to WUFT-FM would only lose $52,000 in membership dollars the first year ($26,000 per semester). Sadly, this semester's drive fell short. It represented a loss of more than $49,000 compared to fall 2008. That is a nearly a 40 percent reduction in pledge dollars; the number of pledges fell by 40 percent as well. The fall pledge drive brought in 29 percent less than the much weaker spring 2009 pledge drive.