Alexa, stop reinforcing gender roles
Feb. 6, 2018The Amazon Echo, more commonly known as “Alexa,” was the star of the Super Bowl — at least if you’re the kind of person who was in it for the commercials. In the ads featuring the virtual personal assistant, after the automatic voice starts to cough, chaos erupts. While Alexa’s sick, Jeff Bezos and some Amazon employees rush to find a replacement. None of them fit the bill: Gordon Ramsay is too hostile, Cardi B plays Bodak Yellow when asked to play country music, and Leslie Jones and J.B. Smoove can’t agree on what romantic advice to give a lovesick user. The voice of Alexa returns, assuring everyone, “I’ll take it from here.”


