A Gainesville radio station has recently made a switch to a different frequency to offer a better signal that reaches a larger audience.
Party 99.5, a local electronic dance music radio station, is now Party 100.9.
The parent company, New York-based JVC Broadcasting Inc., made the switch because the original frequency didn’t reach many dorms and office buildings, said Chad Hallmark, director of client services.
The programming will be playing on both channels until 99.5 is sold, he said.
Ana Pinto, a 21-year-old UF economics junior and a promoter for the Dynasty Group, said she is a frequent listener of the station.
“Party 100.9 is the only station that plays in my car in Gainesville,” Pinto said, adding that she heard about the switch while listening to the radio.
Hallmark said the station has gained more listeners than expected since its radio debut in June.
He said he expects to see the new frequency’s audience grow even more.
“We expect to dominate Gainesville,” Hallmark said.
[A version of this story ran on page 4 on 2/4/2014 under the headline "Party 99.5 changes frequency, moves EDM beats to 100.9"]
