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Thursday, November 14, 2024

Target begins to offer online price matching for in-store items

There’s no need to worry about shipping prices for online items. Target is now price-matching items from Amazon.com and other retailers throughout the year.

The company announced a new policy Tuesday, saying customers will be able to receive lower prices on in-store items if they are sold cheaper on a competitor’s website.

Accepted online competitor prices include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com, according to a company press release.

Carrie Arnold, an executive team leader at the Target at 3970 SW Archer Road, said the store started using the program exclusively during the holiday season, which helped drive sales.

During the holidays, customers mainly used the program on video games and electronics, especially iPads, Arnold said.

The policy allows more options for price-matching, she said.

Customers must request the price match at a store’s guest services desk, according to the release.

The model number of the selected item and the competitor’s cheaper price must be legitimate, Arnold said.

“We have a special application to see if the price match is valid,” she said.

Not worrying about shipping is a plus for Andre Ortega.

“I think you can get around shipping cost,” the 20-year-old applied physiology and kinesiology junior said, “because that’s the kicker.”

Arnold said this is another way for Target to “continue to make this a one-stop shop” in Gainesville, and she expects local retailers to follow suit.

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