The tooth fairy is coming to UF.
DenTek will host its second annual Tooth Fairy Tour at UF on Sept. 26, offering students free floss samples and compiling a scavenger hunt ending in a $100 prize.
The “tooth fairies” representing DenTek, a company specializing in oral care products, will hide an oversized plastic tooth in an iconic location on campus. The winner will receive a $100 prize, according to a DenTek news release.
The scavenger hunt will be organized using Twitter under the hashtags #findthetooth and #UF. Students can also follow @DenTek for clues about the tooth’s location.
“We know that college students are creating their own oral care habits when they move away from home, so we thought this was a great idea to encourage college students to floss early,” said Rachel Scharfman, DenTek brand manager.
Franky Lopez, a 20-year-old UF finance junior, said oral care awareness among college students is important and that oral care is “good to know.”
“College students don’t really focus on the effects that they’re going to have in 30 years,” Lopez said. “They just brush for good breath.”
As for the impact of the tour, Sara Alterman, a 19-year-old UF food science and human nutrition sophomore, said she remains hopeful the tour will positively impact college students.
“Some people are just not aware of the negative effects of (not) flossing,” Alterman said. “Even if they don’t floss every day — even just a couple of times a week — anything is an improvement.”
A version of this story ran on page 8 on 9/25/2013 under the headline "Find the hidden tooth, get $100"
