Market Survey
University Community Market Information
$6 billion market
- University of Florida students - 50,691
- University of Florida faculty - 2,981 full time
- University of Florida staff - 12,448
- University of Florida annual payroll - $1.13 Billion
University of Florida as an institution spends an additional $380,110,000.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.
Bonus Market
- Santa Fe College, students earning credit - 17,391
- Non-credit and community education students - approx. 3,448
- Santa Fe College faculty and staff - 1,236 full time
Santa Fe College as an institution spends a total of $69.8 million for salaries, goods and services.
Alligator Readers' Expenditure Information
*TOTAL ITEMS SURVEYED
BI-WEEKLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
- Eating Out $4,292,309
- Take Out/ Delivery 2,919,082
- TOTAL $7,211,391
MONTHLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
- Air, Bus or Train Tickets $1,433,918
- Arts, Crafts & Stationery 399,534
- Athletic Events 1,045,585
- Auto Accessories/ Cleaning Products 560,431
- Balloons and Flowers 344,788
- Books 2,249,667
- Buying Music, Movies or Video Games 1,270,904
- Clothing and Shoes 4,675,400
- Computer Software 320,049
- Concerts or Plays 742,225
- Cosmetics & Toiletries 1,513,458
- Exercise Classes, Health Spas or Gym Memberships 686,808
- Groceries 10,966,214
- Hair Cutting & Styling 1,348,627
- Housewares/Home Improvement 1,197,173
- Laundry/Cleaning/Clothes Repair 1,044,981
- Lounges, Bars & Clubs 3,285,684
- Movies 867,124
- Packaged Alcohol 2,546,805
- Pet Care & Accessories 797,099
- Photo Equipment, Supplies & Processing 295,437
- Plants & Garden Supplies 847,633
- Sporting & Recreational Goods 1,765,562
- Tobacco Products 627,058
- Video Rentals 678,058
- TOTAL $41,510,667
YEARLY EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
- Audio Visual Equipment (Stereo, TV, VCR) $9,052,018
- Bicycles 2,441,888
- Computer Hardware 33,506,315
- Home Furnishings/ Appliances 12,938,075
- Jewelry 7,776,277
- Life & Health Insurance 18,222,682
- Tires/ Tire Repair 9,353,103
- Vehicle Detailing/ Modification 4,869,720
- Vehicle Insurance 39,462,968
- Vehicle Maintenance and Repair 29,564,912
- TOTAL $167,187,957
THREE YEAR EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers' Expenditures
- Home $213,641,359
- New or Used Boat 11,572,372
- New or Used Car, Truck or Van 343,738,813
- New or Used Mobile Home 38,672,216
- New or Used Moped 877,026
- New or Used Motorcycles 1,437,090
- TOTAL $609,938,876
*Conducted by an independent study
