Artist spotlight: Russ, a soon-to-be hip-hop star

One of the biggest complaints about today’s hip-hop is the lack of originality or creativity. It’s often stated that all hip-hop artists sound the same. However, there are plenty of artists who are extremely creative, unique and consistent who go unnoticed or get overlooked.

A recent discovery of mine is Russ. I’ve seen his name around for a while, but I first heard him when his biggest song, “What They Want,” started getting radio play. Russ has been putting music out for a several years, but he really blew up in 2016 when he signed with Columbia Records. He is an Italian rapper from New Jersey whose style of music can’t be easily defined. Finding an artist who produces his or her own music is rare, but someone who writes, sings, produces, mixes and masters their own music is unheard of, and that’s exactly what Russ does.

Russ’ last mixtape, “Silence,” was released back in 2014, but since then, Russ has only put out singles, which is unusual. While he technically “signed” to Columbia Records, his deal is more of a partnership, meaning Russ and Columbia split profits 50/50. You often hear artists speak out against major record label companies because they feel trapped in their deal. Since his deal is a 50/50 partnership, Russ is able to create the way he wants to.

Some of my favorite songs from Russ are “What They Want,” “Losin Control,” “Fallin’ Too,” “Psycho, Pt. 2” and “Too Many.” These songs are different from each other. They each have a different vibe, but they’re all amazing. “What They Want” has been Russ’ most successful song, having been played on radio stations across the country. “Losin Control” is a down-to-earth song that’s a little too relatable, and Russ sings over a slower, intimate beat. “Fallin’ Too” starts with an ’80s funk melody layered underneath a catchy drum line. Russ shows off his vocals on “Psycho, Pt. 2,” hitting a range of notes over a rap-sing combination — the song is simply beautiful.

Russ is a gem who’s on the edge of mainstream success. If you aren’t a fan of Russ yet, then get yourself acquainted with one of the most consistent artists. If you’re on Spotify, I suggest you follow the “This Is: Russ” playlist, where you can find all of his singles in one place.