There are two kinds of people: those who will admit they care about fashion and those who care about fashion but don’t know it.
So, hey, you in the lumpy blue sweater: Did you know that sweater was selected for you by people in fashion from a pile of stuff?
And the selection process is happening right now during New York Fashion Week.
The event that kicks off the start of fashion weeks ‘round the world started Thursday, and even if you’re busy trying to tell everyone you take yourself too seriously to care about what you put on your back, there are things about NYFW you, too, can enjoy.
New York Fashion Week is one beautiful soap opera that — although some of us aren’t lucky enough to be a part of — we can all watch from remote locations.
Even if you’re not into fashion, I can guarantee there’s something there for you.
Let’s start with the drama.
With so many people in one place for the same things, there’s bound to be arguments over something.
Whether it’s someone arguing his or her way into an invite-only show or an angry blogger who just got stepped on, heads will butt over something, and we’ll hear about it.
What about the lack of diversity on the runway or the size of the models?
What about the hypocrisy of the industry?
There’s going to be something said about more than just the clothes on display.
If we’re lucky, some of those things will be said by Kanye.
Google made one of its first commercials for Google Glass with Diane Von Furstenberg at NYFW 2012.
And Google isn’t the only company that gets involved in the madness.
Mercedes-Benz is the official sponsor of the entire series of events.
Other official sponsors include Maybelline, Tresemme and Samsung, so there are always a few product rollouts to look forward to.
When you can’t make it to New York for the festivities, and even when you can, designers, bloggers, stylists, interns — you get the picture — will be feeding your devices the latest from the city and making the event a global conversation.
At the very least, you’ll be able to gawk at whatever new trend you keep seeing on Instagram.
Even if the only thing you like about fashion week is hating on it, there’s a publication for that witty cynicism you crave but are too lighthearted to come up with on your own.
I’m talking about VICE, where you can find an array of articles ranging from “The Exploitation And Crushing Capitalism of Fashion Week” to “How to Get Laid at Fashion Week.”
That’s right, folks.
Whether you’re keeping up with New York Fashion Week because you care about fashion or because you’re being forced to by something else you care about, it’s here.
As Big Poppa would say, “money, hoes and clothes” abound.
You can expect to see that new, new s**t all over the Web, even if you’re not into it.
Sorry I’m not sorry I just added to your struggle to avoid it.
The models aren’t sorry either.
[Marjorie Nunez is a UF journalism senior. Her columns appear on Fridays. A version of this column ran on page 6 on 2/7/2014 under the headline "NYFW: ‘Find me posing for the paparazzi’"]
