A new Chipotle app now allows customers to earn free food if they play a farm-themed game and score high. The Scarecrow, is available for download for iPhone, iPad and iPod users.
In the game, users guide a scarecrow character through a series of scenarios related to food production and distribution, including a level where users help the scarecrow fly confined animals to open pastures.
If players unlock all four levels and score at least three stars, they can earn deals such as buy one, get one free offers redeemable in store, according to contest rules on Chipotle’s website.
Maggie Schwartzman, a 20-year-old UF telecommunication junior, said the app is a smart idea for Chipotle’s company and for their customers.
“It seems like a very good marketing tool for Chipotle and something that customers will really enjoy,” Schwartzman said.
Phillip Ayers, a manager at locally based Burrito Bros. Taco Co., said he doesn’t fear competition the app could potentially spark.
Burrito Bros. is not corporately owned, so the restaurants have different customer bases, he said. Burrito Bros. has been around longer in Gainesville, Ayers said, and the customers are not looking for the same thing Chipotle customers are.
A version of this story ran on page 4 on 9/16/2013 under the headline "Chipotle app offers free food for high scores"
