A production team contracted by Reese’s will be on campus for the next two days to highlight the sweet past traditions of UF.
Freshwire, the production team, arrived on campus Tuesday to film short videos on school spirit, featuring the “F Book.”
The “F Book” has traditions Florida students should complete before they graduate.
The team will also be filming at the Gators men’s basketball game against the University of Georgia tonight.
Cicerones and “F Book” co-chairs Chelsea Nesbeth, a 19-year-old animal sciences sophomore, and Spencer Smud were two of about six volunteers dressed in Gator gear in the videos.
“We’re always happy to promote the traditions at the University of Florida,” said Smud, a 21-year-old recreation, parks and tourism senior.
Smud said Reese’s contacted the UF Alumni Association, which put the company in contact with the Cicerones, as the “F Book” falls under its jurisdiction.
The crew visited the Stephen C. O’Connell Center, the 34th Street Wall and the French Fries near Marston Library, according to the Reese’s Facebook page.
Reese’s will visit other schools to make videos about their traditions, but the list has not been finalized yet, a production member said.
Twenty-two-year-old political science senior Justin Bullard traded his Gators jersey for pajamas during the video shoot.
He partook in a mock parade through Turlington Plaza chanting “It’s great to be a Florida Gator.”
Bullard described the experience of being in the video as delicious.
“It’s delicious because I love Reese’s,” he said.
Contact Colleen Wright at cwright@alligator.org.
Students reenact the old UF tradition of the impromptu pajama parade, which freshmen would participate in, for a Reese’s video. Reese’s is visiting campuses across the country to make videos about college traditions.
