As part of a new promotion, 101 Cantina plans to give out 3,000 free shots as soon as it reaches 3,000 Twitter followers.
As of Monday night, the account had about 2,800 followers.
Located at 1632 W. University Ave., 101 Cantina uses its @101Cantina Twitter account daily to push promotions and get customer feedback about food and drinks, said Ryan Prodesky, vice president of marketing.
Nick Mighion, a 21-year-old biology senior, said he doesn’t have a Twitter account, so he didn’t know about the shot promotion.
However, the idea definitely worked for him, he said.
“I would make a Twitter account, so I can be a follower of Cantina just so I can know when I can get free shots,” he said.
Once the company gains 3,000 followers, it will post the promotion’s exact date on its Twitter page. Customers don’t have to be followers to receive free shots.
Prodesky said the company has not discussed the logistics of the event, like how many shots people will be able to get or how much it will cost Cantina to give out the free shots.
Prodesky said he is expecting a large crowd for this promotion, but the bar can only hold a certain number of people. Thirsty students craving free liquor should arrive early if they want to be allowed in the building.
Prodesky said the bar understands the importance of using social media to interact with customers, and it takes into account everything customers mention — from what kind of music it plays to the ingredients in its tacos.
“Maybe one day we will be popular like Chandler Parsons and have over 50,000 followers,” he said. “That’s the goal.”
