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Monday, December 02, 2024

Starbucks unveils smartphone app that spreads holiday cheer

Holiday spirit filled the Starbucks line as new signs advertised the arrival of the peppermint mocha and gingerbread lattes.

Accompanying the seasonal switch to red holiday cups this holiday season is a new interactive Starbucks app.

Starbucks Cup Magic allows users to scan holiday characters on certain Starbucks products with smartphone cameras and bring them to life on a mobile screen.

Christmas Blend bags, red cups and miscellaneous in-store objects all hold the key to unveiling winter animations.

The characters include an ice skater, a squirrel, a boy, a sleigh dog and a fox.

Activating all five qualifies customers to win a yet-to-be-named prize.

Starbucks Cup Magic also offers basic mobile sharing capabilities like sending e-cards or Starbucks holiday offers and is available for iPhone and Android.

Starbucks introduced its "Let's Merry" campaign last week, sending some customers into a frenzy of excitement.

UF architecture senior Haley Padgett, 21, said she could hear the chatter throughout the Reitz Union food court.

"It makes Christmastime seem that much closer," Padgett said. "It's a simple pleasure that brings a smile to so many faces."

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