The convenience of Netflix will now cost members a pretty penny.
For $9.99 a month, customers used to be able to receive one DVD by mail at a time and watch unlimited movies and videos instantly online.
The company is now separating those two features and charging for each of them. It will now cost $7.99 per month to rent one DVD at a time and $7.99 for unlimited streaming, or a total of $15.98 for both.
Netflix Vice President of Marketing Jessie Becker wrote in a company blog post that the reason the company made the change was "to better reflect the costs of each and to give our members a choice: a streaming only plan, a DVD only plan or the option to subscribe to both."
The change will take immediate effect for new members and in September for current customers.
Hannah Spilker, a UF health science major, doesn't think she can stick around for the change.
"The reason I thought Netflix was so appealing was because how reasonable the price was," she said. "It was affordable for a college student."
The company is increasing its costs by 60 percent, provoking members to take their business elsewhere.
Hulu.com now offers Hulu Plus for $7.99 per month, with the first month free for students who sign up with an .edu email address. Hulu Plus allows members to have shows, movies and documentaries instantly streamed to computers, smartphones, game consoles and Blu-ray players.
HBO is also offering a similar streaming option for $13.99 a month.
Existing Netflix customers have until September to decide to stay or make a switch to a different company.
