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Wednesday, April 23, 2025

The Brits have a big problem. In fact, they have an extra-extra-extra-extra-large problem to wrap their minds and belts around.

The British retailer High & Mighty has just introduced the country’s biggest no-special-order-required suit, an XXXXL frock intended for a 60-inch waist.

And, by the way, 60 inches is five feet when not using that all-too-easy metric system everyone else seems to love. A 60-inch waist equates to a height where children are deemed too short to ride many roller coasters.

And when we have people with waistlines longer than a fifth-grade kid, we’ve got a problem.

At a time when, across the pond, obesity puts a $78 billion price tag on America’s health care, and when Mississippi, the longtime holder of the dubious title of the fattest state in the union, has an obesity rate of more than one in three people, we have a problem.

Back to the English High & Mighty problem, which we can only assume does not bode well for the makers of the whitey tighties, recent studies suggest one in five British men has a waist larger than 38 inches.

While we haven’t seen any marketable XXXXS suits, we wonder if stores like High & Mighty are actively fighting the obesity pandemic or encouraging it by making a 60-inch-waistline suit.

Regardless of the answer, we have a serious multibillion dollar problem on our grease-laden, Cheetos-stained hands.

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