In a marketing move some are calling greasy, unhealthy and hideous, not much unlike the criticisms of its artery-clogging sandwich laden with 32 grams of fat, KFC is paying (supposedly) good-looking girls at a handful of colleges across the nation to promote its death-defying sandwich with the words “Double Down” on the buns of specially-designed sweatpants.
Funny? Yeah, a little bit. In poor taste? Yeah, a little bit.
According to reports, the girls who hand out KFC coupons while wearing the some-would-say-sexually-demeaning sweatpants are called “ambassadors” and are paid a few Benjamins to be objectified by the international chicken-slaughtering giant.
We realize things could be much worse — KFC could tattoo its ambassadors asses with “Finger Lickin’ Good.” And while we realize KFC has as much right to promote its company as the laminated promotions that litter Turlington do, the problem lies with the number of women actually competing to label their bodies as nothing more than pieces of meat.
We’re all for using our bodies as political tools if no one’s being subjected to embarrassment while a significant point is being made, but the girls so fortunately chosen for KFC’s greasy promotion aren’t trying to fight for any cause.
They’re selling sandwiches, sandwiches that will probably kill half of the people eating them.
And with profits soaring through the skies unlike the chickens KFC denies that right to, the company should realize this ploy just isn’t needed.
Clean up your act, Col. Sanders. And put some clothes on, girls.
