Just about a year and a half after Frito-Lay introduced its earmuff-almost-necessary-to-open-it biodegradable SunChips bag, the junk food giant is sending the bags to the dump and reintroducing the totally-not-sustainable old version while the company tries to find a bag that’s quietly biodegradable.
The bags have made such a joke in between chip chow down sessions that more than 44,000 people have joined the Facebook group “Sorry, but I can’t hear you over this SunChips bag.”
Seriously, if you haven’t crumpled one of these bags, do it before they’re gone. It’s like a rite of passage comparable to learning to play “Hot Cross Buns” on the recorder in elementary school.
While we don’t want to say the bags, which some say are louder than a garbage disposal with a fork caught in it, are responsible for SunChips profits declining more than 11 percent during the past year, we think those 44,000 Facebook fans might disagree.
But more importantly, we realize Frito-Lay, after all the fattening up its done to our kids worse than the old lady who lived in a house made of candy in “Hansel and Gretel,” was trying to do the right thing by reducing the waste the company processes every day.
And we realize regardless of the fate of its noisy bags, more companies will inevitably learn from Frito-Lay and adopt quieter versions of the soon-to-be-obsolete bags that decompose naturally.
And that’s the kind of noise we like to hear.
