Revolutions have to start somewhere.
And some crafty farmers want this revolution to start where Naked Chef Jamie Oliver’s died: in the grocery store.
A fierce coalition of nearly 50 carrot farmers across the country has amassed an army to get fat kids to eat a la Bugs Bunny.
Launching a $25 million campaign, the carrot coalition hopes to help fight America’s obesity epidemic with an ingenious effort — making carrots look like junk food.
The very notion of this campaign might explain why, according to the childhood obesity organization Coalition of Angry Kids, one in three American children is overweight or obese.
When we’re forced to market baby carrots — which some members of the Editorial
Board seriously eat like candy — like Cheetos and potato chips, therein lies the very
problem with our sedentary schoolchildren.
But then again, the critical crusade to create a healthier America has clearly become an issue of utmost importance in our nation of fatties, as first lady Michelle Obama has made it her personal policy of choice with those gardening guns of steel.
And if it takes packaging carrots in Doritos-like bags and issuing Internet video games in which carrots garner more stardom than Lara Croft’s upper half to get our country’s children to eat vegetables instead of Cheetos, carrots instead of crullers, then let’s do it, America.
Most importantly, we’re glad we’ll see fewer Americans with orange-stained Cheetos fingers.
