Odds are you've read a blog. Blogs are all over the Internet these days, and they cover basically every topic you can ever think of. Yes, We Can Hold Babies is an example of how any random topic can become a blog, and an entertaining one at that.
So why should you, a super busy, awesome, crazy-cool college student keep a nerdy, time-consuming, lame blog? Communication skills are extremely important, regardless of what field you find yourself in.
I don't care if you're an astronaut; landing on the moon and saying, "One small steps for men, one leapy giant for man's kind," isn't going to do much for your reputation.
Anyway, you will always be dealing with people, even if they are just your boss and coworkers.
How does this relate to blogs? When you're applying for a job, saying, "Oh hi, I can communicate," isn't going to be convincing. Providing a URL to a blog, however, will definitely do the trick.
Not only will that show them you can express your thoughts clearly, it will also show your dedication to a task. It may even show how you interact with your readers through comments.
Plus, blogging can be fun! Because the sky's the limit, you can blog about whatever you'd like. Just please don't make the blog your next LiveJournal and share the intimate details of your life.
Blog about one of your interests--and preferably, something that other people might also be interested in. Even if you're not a journalist, try to do your own journalistic work. Talk to people and discover things. Share what you know and learn.
When blogging, proper grammar is just as important as it is anywhere else, but this form of writing is also more conversational.
Try to make a casual connection with your readers, explaining your thoughts succinctly. People will stop reading online content if they're bored with the first few sentences, so make your point clear at the very beginning.
To get you started, here are a few Web sites you can easily create blogs with: Wordpress, Blogger and, for minimalists, tumblr.