Grooveshark, the music-streaming brainchild of three UF students, has more than a million users- and counting.
The site hit the landmark on Sept. 24.
Sam Tarantino, CEO of Grooveshark, came up with the company one day while on his way to donate plasma.
The economics major passed by a record store with a sign that said "Buy, Sell or Trade CDs." He said he wanted to replicate the philosophy and apply it to digital music.
Grooveshark, which debuted in March 2006, allows users to search for and play more than six million songs on its Web site, Grooveshark.com, for free.
For $3 a month, users can upgrade to Grooveshark Pro, which has no advertisements and gives users access to Grooveshark Mobile for their cell phones with Windows Mobile.
Josh Bonnain, Grooveshark spokesman and UF senior, said the Web site gained popularity the same way Web sites like Facebook and YouTube did- through natural growth.
"People either find out about these things on their own or from other people," he said. "Hitting a million users was awesome."