Gators can shop 'til they drop without dropping serious dough this evening at Fashion's Night Out.
Part of Gainesville Fashion Week, the event will allow bargain-hunters and fashionistas alike to get to know the city's fashion scene.
Starting at 6 p.m., guests can purchase a ticket at Wolfgang Boutique for $3. The ticket will list the 20 businesses taking part in the event.
Stores will offer extended hours, refreshments and discounts throughout the night.
Wolfgang Boutique owner Matthew Turner organized the event based on the Fashion's Night Out global celebration, which takes place in major cities from New York City to Tokyo.
Turner said he hopes the event will encourage participants to shop locally and invigorate the local economy.
"We [local shops] have to stick together and do things to support each other," Turner said. "We all need to keep people interested."
Those who visit every hotspot on the ticket - even without making a purchase - will receive a gift bag at the end of the night with gifts from the participating businesses.
Persona Vintage owner Nava Ottenberg expects the event to result in exposure to local businesses.
"People don't really know about these hidden treasures," she said.
