What's in a name? For Do It Reitz, a copy shop located on the ground floor of the Reitz Union on the UF campus, it's everything.
The store opened in January of 2004, and it provides customers with copying, faxing, packing and shipping services.
Now it's hosting a contest for students in hopes of finding a new name that better describes its business.
"The current name is catchy, but it isn't descriptive," said Charlotte Dare, manager of Do It Reitz and the Reitz Union Game Room.
Dare and two other Reitz Union employees will choose the new name for the store.
The winner of the contest will receive a $50 store credit and a $50 UF Bookstore gift certificate.
Participants may submit up to five names per entry, and they're allowed to submit as many entries as they wish.
Entries can be anonymous, Dare said.
But if an entry is missing contact information, there will not be any prize given.
All names must be received by April 15.
Entries can be submitted online through the store's Web site at www.union.ufl.edu/doitreitz.