Although UF administrators and Student Government big shots are usually concerned with budget cuts and solving problems that come while running the university, come Saturday the only thing on their minds will be love.
"It's a chance to recognize what a relationship means," said Paige Crandall, interim Dean of Students, adding that is her favorite part of Valentine's Day.
Crandall said a more traditional approach, such as flowers and a nice dinner, is the way to win over her heart.
While some look forward to spreading the love, Valentine's Day can also put the pressure on relationships and bring disheartening feelings, especially to men.
"I'm not a very big Valentine's Day guy," said Student Body President Kevin Reilly. "There's a lot of unnecessary pressure."
Still, Reilly said he is looking forward to planning a homemade dinner and movie-watching on Saturday night with his girlfriend, an SG senator, who he has been dating since fall.
Paul Drayton, Student Body treasurer, shares the same feelings as Reilly.
"It forces you to spend extra money," he said, adding the holiday loses the good intentions when it becomes too materialistic.
This year, Drayton's plans include a trip home to spend the holiday with his mom.
"Since I'm a single man, she's going to be my valentine this year," he said.