Columnist Johnathan Lott apparently needs to spend more time in class because his knowledge of markets is sadly lacking. In a competitive market, such as the market of cities trying to attract high-tech companies, branding is very important.
Gainesville currently has a good brand as a progressive and open-minded city, which allows it to attract more progressive tech companies. If Charter Amendment 1 passes, then Gainesville's brand becomes the city that voted to strip rights from two minority groups. This is bad business, and that is why the Gainesville Area Chamber of Commerce opposes Charter Amendment 1.
The only "business" that is harmed by stopping Charter Amendment 1 is discrimination.
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