When Von Iva takes the stage, it doesn't just play - it bursts your eardrums, tears the roof off, electrifies the floor and brings the walls down.
Von Iva, made up of singer Jillian Iva, keyboardist Becky Kupersmith and drummer Kelly Harris, just really wants to make people dance, and it seems to be working. Fans continue to want more of their alluring combination of hard-driving beats, Iva's soulful voice and their unwillingness to stick to a genre.
"We kind of have that philosophy where we couldn't figure it out ourselves," Harris said. "I think it just developed naturally and organically, like most good things do."
The trio will perform in Gainesville on Nov. 17 to promote its new album, "Girls on Film," and introduce its energetic style to Gainesville.
"What we want to do is just try to give people something a little bit different, but also get them involved," Harris said. "During the set, Jillian will come out into the audience and let people know what's going on, and if people aren't paying attention, she'll make sure they are."
The group hails from San Francisco, a place famous for the acid tests of the '60s, the Golden Gate Bridge and the cable cars that climb its steep hills. The city isn't as well-known for its diverse music scene.
"San Francisco is kind of flaming," said Harris. "You get that combination of disco, gay, over-the-top, flamboyant inspiration, and you also get the inspiration of serious rock music and psychedelic music. That's definitely inspired our sound a lot."
In addition to their new album and current tour, Von Iva also had a cameo in the movie "Yes Man" with Jim Carrey and Zooey Deschanel and wrote four songs for the movie.
When it comes to the future for Von Iva, the only thing that seems clear is the continued growth of their popularity.
"When you try to plan something and try to make it work a certain way, it never does, so I think the best thing to do is put yourself in the right environment and good things will happen," said Harris.
Von Iva will play at 1982 at 8 p.m. Tickets are $8 for people under 21 and $6 for people 21 and over.
