THE ASSOCIATED PRESS
PHOENIX - So, you were one of the lucky ones. You got chosen to buy a Super Bowl ticket.
Congratulations, that'll be $700.
And that's just the beginning. You might also want to start shoring up that bank account, maybe put the rest of your 2008 vacation plans on hold. This journey to the center of the sports universe will take its toll in cold, hard cash (and credit cards, too).
The total cost: $5,033. That's more than $1,675 for each of the three Super Bowls the Patriots have won so far. Or $280 for every game they've won this year. Or a touch over $100 for each of the 50 touchdowns Tom Brady threw for. It comes to $83.88 a minute, or about $41.94 for each play in Sunday's game. Or the cost of 125 white rose bouquets delivered to Gisele Bundchen.
About 24,000 of the 73,000 tickets at University of Phoenix Stadium were awarded to average fans through the lotteries the Giants and Patriots held among their pool of season-ticket holders.
They all had a chance to sell those tickets to brokers for around $4,000 a pop - kind of like winning the real lottery - but those who want to live the dream and see the Super Bowl in person might be keeping an eye on their credit scores as they watch the scoreboard.
The breakdown:
• Airfare, $775. That was the price Jan. 22 for a round-trip ticket from Kennedy airport in New York to Phoenix (with a stop in Atlanta on the return). On Monday, that same ticket was going for $1,123.
Airfares from Boston were similar. The Patriots are in their fourth Super Bowl in the last seven years and there are some stories circulating about fans who made their plans weeks, if not months ago, betting the Patriots would make it to Phoenix. They bet right and may have saved about $500. On airfare, at least.
• Hotel, $1,100. It could be worse. Because of a deal the NFL cuts with Super Bowl host cities, there are caps on the prices hotels can charge and still be "affiliated" with the Super Bowl experience. Most hotels require at least a four-night stay. A La Quinta near the airport averages $259 a night starting Thursday, up from the normal $109. Add tax to get to the final figure.
• Rental car and parking, $510. No use in bothering with cabs in one of America's most sprawling cities. An intermediate-sized rental car at Enterprise was running $90 a day. If you were lucky enough to get a parking pass for the game at $60, you're set. If not, drive to downtown Glendale and park, then take a short, $5 shuttle ride to the stadium.
• Food, $700. Phoenix is a great place for Mexican food, which is usually relatively cheap. So dinner at the Tee Pee on 42nd Street and Indian School might run about $40 for eats and a couple of margaritas. Meanwhile, if you can get in at the Pink Pony Steakhouse - a kitschy old spring training haunt for Ted Williams, Joe DiMaggio and that set - the dinner bill will probably be double.
You'll probably do lunch on the run, or at the golf course ($15 a day), and spend about $5 a day at Starbucks trying to fight those hangovers. Throw in $50 for hot dogs, beers and other overpriced fare at the game and a few bucks for antacid on the way home.
• Golf, $225. It would be expensive this time of year, Super Bowl or not. At the Phoenician Resort, on the morning of Super Bowl Sunday, there were a few tee times available, though if you get one, you'll have to hustle from the 18th green to the game. Remember to tip the bag boys and the cart girl. But if you wait until the last minute to make golf plans, you'll be driving a long way to a course on the outskirts of town - or watching golf instead of playing.
• Other entertainment, $617. Let's say you blow $100 at one of the area's casinos, splurge and spend $400 for a ticket to Snoop Dogg's Friday-night Super Bowl party at Axis, $17.50 for a ticket into the NFL Experience street party and find something else to do after the game for another $100.
• Souvenirs, $206. So … Cute, ladies T-shirt with the SB XLII logo: $21. Two small footballs with logos: $40. Game program: $20. And that nice golf pullover for yourself (our little secret): $85.
• Miscellaneous, $100. That's for tipping valets, filling up the gas tank, sunscreen, aspirin and other painkillers, a couple bottles of water and Diet Cokes.
This will be a once-in-a-lifetime experience, but expensive - more than double what it would cost to come to Phoenix a week later.
But the Super Bowl will be packed up and gone by then, replaced by the Arizona National Boat and Watersports Expo. You could be paying credit card bills on this for months, but consider yourself lucky. Had you not won the lottery, and been forced to buy a ticket from a broker, the price could have easily reached five figures.
