Alligator

University of Florida - a $2.25 billion market

UF students - 48,750
UF faculty - 3,692
UF staff (full-time) - 7,991
UF annual payroll - $910 million

• The University of Florida as an institution spends an additional $283 million annually on goods and services.
• UF employs 16% of the Gainesville work force.
• Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida.
• Gainesville also has the lowest median age of any major market in the state.
• The University of Florida as an institution spends an additional $283 million annually on goods and services.
• UF employs 16% of the Gainesville work force.
• Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida.
• Gainesville also has the lowest median age of any major market in the state.
• More than 93.6% of the student population are loyal readers of The Alligator.

Bonus Market - Santa Fe Community College

Students earning credit - 14,500
Non-credit & community ed students - 12,000
SFCC faculty and staff (full-time) - 924
SFCC as an institution spends a total of $ 57.80 million for salaries, goods and servicves.

• Santa Fe Community College as an institution spends a total of $54 million for salaries, goods and services.

ALLIGATOR READERS' EXPENDITURE INFORMATION

Student, Staff & Faculty Readers' Expenditures

BI-WEEKLY EXPENDITURES

Eating out..................................$3,798,671
Take out/delivery............................2,534,962
TOTAL                                       $6,333,633

MONTHLY EXPENDITURES

Air, bus or train tickets...................$1,283,252
Arts, crafts & stationery......................371,138
Athletic events................................844,623
Auto accessories/cleaning products.............494,180
Balloons and flowers...........................287,087
Books........................................2,151,647
Buying music, movies or video games..........1,112,434
Clothing and shoes...........................4,176,837
Computer software..............................280,672
Concerts or plays..............................680,376
Cosmetics & toiletries.......................1,335,145
Exercise classes/health spas/gym memberships...616,739
Groceries....................................9,431,081
Hair cutting & styling.......................1,178,639
Housewares/home improvement..................1,077,820
Laundry/cleaning/clothes repair................927,516
Lounges, bars & clubs........................3,020,582
Movies.........................................771,383
Packaged alcohol.............................2,180,333
Pet care & accessories.........................694,623
Photo equipment, supplies & processing.........253,401
Plants & garden supplies.......................798,765
Sporting & recreational goods................1,439,725
Tobacco products...............................550,636
Video rentals..................................599,022

TOTAL                                      $36,557,654

YEARLY EXPENDITURES

Audio visual equipment (stereo, TV, VCR)....$8,183,533
Bicycles.....................................2,282,769
Computer hardware...........................30,328,312
Home furnishings/appliances.................11,589,694
Jewelry......................................6,926,498
Life & health insurance.....................14,088,413
Tires/tire repair............................8,943,549
Vehicle detailing/modification...............4,478,354
Vehicle insurance...........................32,593,077
Vehicle maintenance or repair...............27,145,363
TOTAL                                     $146,559,464

THREE YEAR EXPENDITURES

Home......................................$175,838,151
New or used boat.............................7,310,920
New or used car, truck or van..............305,228,920
New or used mobile home.....................22,583,285
New or used moped..............................864,118
New or used motorcycles......................1,379,880
TOTAL                                     $513,204,693