The importance of social media marketing

Social media marketing is the concept of promoting sites, businesses and causes through social media channels.

There are two strong reasons for the success of this marketing revolution, namely, a large number of links and an increased volume of traffic. It’s quite intuitive to understand that a large number of links to a website makes it more popular and increases its search engine rankings. When people visit these links through referrals, the website becomes more trusted through peer recommendations and bookmarks.

The advantages are manifold, including: low costs, promising returns, wide publicity and better advertising.

A few months back, Facebook and AOL established a partnership that enables AOL users to integrate Facebook with chat and import Facebook friends to their chat list. This can be seen as yet another step to make Facebook a “universal login.”

Other websites like Scribd and Docstoc, which support document sharing, have also introduced the option of using their services by signing in through one’s Facebook account.

These are clear examples of the large scale integration that has been possible through social media marketing.